First of all, what do you think of it? I know that a lot of my readers are from the USA, where I think you probably see a lot more benefit from this site, as their online sales only cover the States, which sucks for us fans around the world… Maybe some of the new problems are only really relevant over here in the UK… whilst I know some don’t affect us but did kick you in the teeth in the states.
Let’s talk about that one first!
The elephant in the room…
… Dwight gate!
I’ve not been happy with the new Funko site which they seemed very proud and happy with, ever since they launched it. it has lost almost all appeal for international visitors and I’d be interested to see what their site analytics have said about International site visits. However something happened recently which threw a spanner in the website works!
The release of the Dwight from the office holding the princess unicorn doll, which was released on 26th June at 11 am, and broke their website! Apparently they had new anti-bot software installed which seemed to get confused and stopped everyone being able to buy from the site. There were some people who managed to get through whilst almost everyone got stuck on the page which stated that they were working out the shipping, and had a continuous blue spinning circle… HOW IRRITATING!
The blue thing never stopped spinning and the site never stopped working out postage on a site which has a flat shipping charge, and the product was eventually removed and many people didn’t know what was going on. It’s now 7th July, and it’s still not sorted out! All people have had since then is a message to say that they’re fighting the bots and a post about another Dwight with a stapler in jelly which didn’t go down too well!
A few people have managed to get hold of some of these Dwight’s, especially through the 2 Funko real world stores, but this does mean that they are now selling on eBay for as much as £95 in the UK…
DON’T BUY THEM YET!
The thing isn’t sold out yet, it’s just delayed! It’s still a pop figure available again soon at retail for £15! Or head over to Popcultcha where they have a mystery box which contains this pop and 5 more for I think somewhere around £85 plus shipping – considering this pop is already trending on the Funko app at around £54.
This major glitch aside, which I know has upset a lot of people in the States, what do you all think of the new website?
On the old site I loved that when you log on you have access to your collection and can search their full product database in order to add pops to your collection, and to do some research… Guess what, that’s gone!
On the old site I loved that they had a blog which was updated almost as often as their social media… That’s also gone… Well, it’s not gone, but the majority of the updates are gone and they’re sending everyone over to their social media instead. I used to love reading the blog as it just had that little bit more detail, and there are so many ways to have the sites do your social media automatically from your blogs – mine does, and I’m sure Figures n Films is less advanced than Funko.
But hey, you can still pop yourself at least!
Some thing to consider with their online duties is that in June of this year, they did have to announce that Funko were making redundancies… a lot of redundancies, as a result of the strain of COVID-19. They had to decrease their work force by 25% which is about 250 people, many of them from their media departments. So it is understandable that perhaps the blog was no longer operational… But they had this site go live quite soon after this, so it’s something they’ve been looking to do for a while!
The Funko website, is now essentially just an online shop. Most of the main links on the home page send you to product listings and the only items which are searchable in their database are really the ones they have for sale.
Come on Funko, you’re a collectibles company… A company by fans for the fans, of just about everything and anything. So why destroy your website from being a collectors website to being just a way to make money from your domestic market.
I do love Funko, and I understand that they need to make money. You don’t open a business to coast along and bend over backwards to make nerds happy… You’ll never keep collectors like us perfectly happy all the time. But as time is coming along and the company is getting bigger and more successful, the way in which they crap on their international fans is also getting bigger and more creative.
How terrible that even though the database is still there because it is accessible from the Funko app, that if I want to do any research on my computer that I can no longer look at the official website of the company producing these things I collect? Now you’re far better off going to an unofficial site… Pop Price Guide! I’m not having a go at them by the way, I think PPG is an awesome resource and thank them hugely for their work, but come on Funko! You should be the number one resource for your own products – you always used to be.
I really hope that Funko as a company don’t forget their roots, I know those roots have been pulled out a few times and replanted over the years but I do hope they try to remain at least a little bit “for the fans” rather than predominantly for the cash! As I said I know they need to make money but for their international market they have removed any need for them to go to their website… There is nothing left for us there as they for some reason won’t sell direct to Europe. Instead we can wait for EMP to receive them at massively inflated prices.
The new site is just an endless source of frustration… and it looks like that applies to everyone for one reason or another – I really hope they bring back some of the old functionality.